The ask: National Geographic needed an experience for SXSW 2017 to promote their first scripted series Genius

What we did: I helped create the concept of a robotic arm that drew tweeted selfies using Albert Einstein's own handwriting and equations. 



Adweek and AdAge wrote nice paragraphs about it:

Others wrote nice sentences about it:

The Further Base Camp activation included a “Genius” chalkboard that allowed users to tweet a headshot of themselves, which was then turned into a chalk portrait made of squiggles and mathematical equations and delivered to them via Twitter;
— National Geographic Society
Visitors will also able to watch an Einstein-inspired robot sketch art