The ask: Netflix wanted help promoting the release of the second season of Fuller House.
What we did: We created connected "Mr. Bears" that turned on Netflix when they were both hugged.
I wrote the spot that ran across Netflix's social channels.
We also created a Mr. Bear microsite that shows viewers how we built Mr. Bear and gives instructions on building your own.
Access to a 3D printer and a degree in electrical engineering not included.
Articles written about Mr. Bear: