The ask: Netflix wanted help promoting the release of the second season of Fuller House.

What we did: We created connected "Mr. Bears" that turned on Netflix when they were both hugged.
I wrote the spot that ran across Netflix's social channels.

 

We also created a Mr. Bear microsite that shows viewers how we built Mr. Bear and gives instructions on building your own. 

Access to a 3D printer and a degree in electrical engineering not included. 

 

Articles written about Mr. Bear:

Adweek

Adweek

Mashable

Mashable