Do you remember Mr. Bear? Stephanie Tanner's childhood best friend is back. This special pair of connected Mr. Bears play Fuller House at the touch of a snuggle, so this family can watch together, even when they're oceans apart.
In order to promote the release of the second season of Fuller House, we created a connected "Mr. Bear" that turned on Netflix when they were both hugged.
I was part of the creative team at Deeplocal that came up with the idea of using Mr. Bear, and how he would work and wrote the script for the eventual digital exclusive.
Mr. Bear even returned later in the series.
Client: Netflix
Creative Direction: Deeplocal
Copywriting: Ray Tolbert
Press:
Adweek
Mashable